Add Twitter Pixel for Twitter ads


Twitter is the world’s third largest social network, with 320 million active monthly users and Twitter is also the best ad platform you’ll find! Compared to all other advertising platforms, whether your goal is website conversions or Twitter engagement, you only pay when people take that action.

Advertising on Twitter enables you to promote individual tweets or entire campaigns dedicated to specific objectives. Businesses can choose between eight different objectives — including app installs, video views, and website conversions — and set audience targeting criteria for each ad campaign they create.

With hundreds of millions of Tweets sent each day, Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63% of Twitter users follow small businesses — it’s no wonder that companies can see actual growth from this platform.

Here are some Twitter stats for small business

  • As of 2014, Twitter currently has approximately 750 million users (
  • 70% of small businesses are on Twitter (Search Engine People)
  • Twitter engagement is 17% higher on the weekends (Bufferapp)
  • 85% of followers feel more connected with a small business after following them (
  • 67% of Twitter users are more likely to buy from the brands they follow on Twitter (MediaBistro)
  • 42% of consumers learn about products and services via Twitter (Convinceand
  • Tweets that include links are 86% more likely to be retweeted (Bufferapp)
  • The more you tweet, the more followers you will have (Beevolve)
  • 42% of Twitter users use Twitter to learn about products and services (

How it works?
Twitter Pixel plugin allows you to install your Twitter pixel properly (between ) on your website (everywhere or on specific pages) to track conversion from your audiences.

  • Add your Twitter Pixel ID
  • Enable Twitter Pixel on Woocommerce pages (Products, add to cart, checkout, …) with PRO version
  • Click “Save changes”
  • Done !

Once done, you can use Twitter Pixel Helper (Chrome extension) to check if your landing page is installed correctly and if the conversion event is triggered. If the pixel is installed correctly, it will show the Pixel name and the number of the created conversions under it.

Please refer to Twitter guidelines for more details.


  • Twitter Pixel Settings Page


Installing manually

  1. Unzip all files to the /wp-content/plugins/add-twitter-pixel directory
  2. Log into WordPress admin and activate the ‘Twitter Pixel’ plugin through the ‘Plugins’ menu
  3. Go to “Settings > Add Twitter Pixel” in the left-hand menu to start work on it.

Συχνές Ερωτήσεις

How do I find my Twitter Pixel ID?

  • Log into your Twitter Business profile through Twitter Analytics.
  • Click the drop-down for “More” and select “Conversion Tracking”.
  • Copy your Pixel ID from the “Website Tag ID” Field.

Please refer to Twitter guidelines for more details.

Why You Should Consider Advertising on Twitter

On average, Twitter users shop online 6.9x a month, while non-users shop online just 4.3x a month. And there’s particularly good news for smaller businesses: Twitter reports that 60% of users purchase from an SMB.

Beyond direct conversion, Twitter is a popular resource for customers along the purchasing funnel. Nearly half (49%) of female Twitter users say Twitter content has influenced their purchase decisions —- while only 7% have made a purchase through Twitter. On the other hand, 17% of men reported in a BigCommerce survey that they’d purchased something directly from a Tweet in their timeline.

The data speaks for itself: Twitter is prime real estate for brands wanting to increase conversion, revenue and social proof (e.g., customer reviews via social media). The advertising platform represents a wide variety of interests and demographics, and is particularly relevant for college-educated audiences under 50. Some 36% of Twitter users visit the site daily, with 22% saying they go on Twitter several times a day.



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